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Going the mile for mental health

New incentives introduced at P.E.I. Marathon

By Andrew Wagstaff
Maritime Runner
Oct. 10, 2017

CHARLOTTETOWN – Mental health in Prince Edward Island is about to receive a big boost.
This year’s Prince Edward Island Marathon, set to take place this weekend on Oct. 14-15, will feature a major partnership with the province’s division of the Canadian Mental Health Association (CMHA).
“It’s one of the biggest things we’ve done this year,” said race director Myrtle Jenkins-Smith. “We’re doing a lot of incentives for people to get out there to help promote mental health.”
Recognizing the important connection between running and mental health, this year’s marathon has added a number of ways for its participants to support the association.

The annual Prince Edward Island Marathon will take place this weekend, with the marathon, half marathon, 10K, 5K and corporate team relay all taking place on Sunday, Oct. 15. This year’s event will feature a partnership with the Canadian Mental Health Association.

Photo courtesy of Prince Edward Island Marathon

“It’s great to have partners to work with to provide these little
incentives,” said event manager Kirk MacDonald. “All of these will raise
a bit more money for the CMHA.”
All money raised or donated to the association stays in Prince Edward Island to support the programs and services it offers across the province.
Jenkins-Smith is expecting about 45 corporate teams to take part in this year’s marathon relay, and more than 2,000 overall participants in Sunday’s marathon, half marathon, 10K and 5K events.
“I still think we’ll be in at around 2,400-2,500,” she said. “You never know until the last second, but it’s shaping up to be quite good. If it’s a nice weekend it could be more, but we definitely will be over 2,000 for the weekend.”
The weather forecast is also shaping up to be nice for Saturday’s free Kids’ Spud Run.
For more on the Prince Edward Island Marathon, visit here .
For example, runners are encouraged to raise funds for the cause, and can be rewarded if they reach a certain level. Marathoners and half marathoners who raise $500 will have their registration fee fully refunded, while the same deal will be offered to 10Kers who raise $400, and 5Kers who raise $300.
Meanwhile, a partnership has been formed between the Bell Let’s Talk program and the marathon’s walking categories. Bell has donated three FitBit Charge 2 devices, to be awarded to the top fundraisers in the 5K, 10K and half marathon walks.
Finally, the Cavendish Beach Music Festival has come on board to offer eight weekend passes to next year’s festival to the top fundraising team in the corporate team relay.